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The Role of Social Media in Financial Services Marketing: Opportunities and Risks

Bhargav Paritala

Social media has become an integral part of our daily lives, and it has also revolutionized the way financial services are marketed. The use of social media in financial services marketing presents opportunities for increased engagement, customer acquisition, and brand awareness. However, it also poses risks related to compliance, reputation, and privacy. This paper aims to explore the role of social media in financial services marketing, its opportunities, and risks, and provide insights for financial institutions to leverage the power of social media while minimizing the associated risks.